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Good communication matters. Of course it does. You know this. We know this.
Reaching audiences is key. But reaching audiences with communications and stories that shift perspectives is hard.
Heard works a lot with charities and campaigners. We know that what you’re doing matters – it changes lives. It helps to change the world.
We also understand the difficulties of communicating about the big issues that matter most. They’re often complex and multi-layered. They’re potentially polarising. It can feel like you’re up against all kinds of deep-rooted ideas and assumptions.
We get it. Changing those narratives takes time, resource and expertise. Frequently there’s a gap between wanting to do it – understanding that powerful communication could bring huge change – and being able to do it.
Using evidence-based techniques, Heard works with partners to make a reality of effective communication.
We love working with partners who know the power of communication – and who want to use it to create change.
How do we go about that?
We regularly run training and workshops with charities and campaigners. They’re always designed to meet specific needs. They might be all about framing and messaging, or they might explore how to work with the media to shape authentic storytelling based on real experiences.
We also design longer-term programmes that incorporate research and collaboration with people who have direct experience of the issues.
We also speak at events and on podcasts where we aim to bring inspiration and energy to discussions around communication.
We know what we do works, especially when we do it alongside sector-leading voices. In the past year we’ve worked with groups like Choose Love, Trussell Trust and the Earthshot Prize.
Take a moment to explore our programmes in areas such as poverty, climate change, sexual violence and domestic abuse, transgender experiences, children’s palliative care and migration.
Heard work flexibly. It depends on what you need. The key thing is to get in touch. Let’s start a conversation about collaborating.
From organisations to sectors – knowing how your message is going to land with your audience is vital. We use the latest insights to work with you to make sure every word counts, and to move the conversation around important issues forward.
We create spaces where you can collaborate with the media to shape better stories. In the past that’s been soaps, documentaries and news. The way stories get told is key to how they’re understood by audiences.
Our networks are filled with people who have direct experience and expertise – we’ve developed structured ways of providing support. We’re all a big team doing this work, it needs to be sustainable – and to feel good.
